A few months ago our dear friend Kelly Whaley was unexpectedly diagnosed with stage IV breast cancer. Within two months of her diagnosis, she passed away, leaving behind her 4-year-old son, Gunner. Kelly was a huge talent in our industry and though many didn’t know, she was also deeply rooted in the rock music scene and had a passion for special effects makeup. A group of 19 of us from the fashion community wanted to put together an event that would honor Kelly and embody her four greatest passions: Gunner, fashion, music, and Halloween. Since she was a single mother who always gave without ever expecting anything in return, we wanted to make sure that her son, her greatest pride and joy, is taken care of and her creative legacy will live on. Thus, Friscovania was born!Through our collective efforts, we’ve partnered up with FC Dallas, who is graciously donating their venue and taking care of the back-end expenses (ticketing, security, and merchandising). Our charitable partner is City House of Collin County. Their mission is to provide emergency shelter and transitional residential services to children and young adults who are in need due to abuse, neglect, or homelessness. They plan to do a straight 50/50 split of all proceeds from the event for Gunner and offer their services to him as well. We’ve also partnered with the City of Frisco, which has designated this event The Mayor’s Safe Trick-Or-Treat Zone. The Mayor Maher Maso and his wife Cindy Maso are our honorary hosts. They’ll be known as the Count and Countess of Friscovania. The event will be Saturday, October 22, with tons of activities for both children and adults. From 4:00 p.m. to 7:00 p.m. there will be trick-or-treating, face painting, and a haunted carnival for kids. Then, from 7:00 p.m. to 10:00 p.m., there will be live rock music with a haunted fashion show during the headlining performance. This high-production show will highlight our incredible local hair and makeup team and feature famed designer, Nha Khanh’s latest creations. Other surprise designers will be announced in the next few weeks.To give you an idea of the layout, you enter Friscovania through the West Gate at Toyota Stadium, and waltz on through the Winstar River Club, which we’ll refer to as the Witches Brew. Here you can boo-gie to the sounds of some of Nashville’s finest young musical talent. But if you need a little VIP TLC, head on over to the El Jimador Terrace, which we’ll call Vlad’s VIP Lounge. Gloss Luxury Rentals will provide decadent furniture to recline on while you sink your fangs into some mouthwatering morsels by Legends Catering. Not ready to put an end to this hauntingly good time? Step onto the black carpet where it’s time for Frights! Camera! Action! Our Step & Repeat will be run by renowned fashion photographers. This will be a fright to remember! Or just trick-or-treat your way through the haunted carnival, where you’re sure to get your scream on until dusk, when things really get spooky. You can slip down to the Budweiser Beer Garden’s main stage, which we’ll call The Boneyard, for some undead entertainment filled with models, monsters, and music. Don’t forget to wear a fun costume and you might just win a spooktacular prize. So, save the date…if you dare!Designated The Mayor’s Safe Trick-Or-Treat Zone by City of FriscoHeads Will Rock & Roll For City House in memory of Kelly WhaleyHonorary Count & CountessMayor Maher Maso & Cindy Maso Sponsorship Packaging Presenting Partner Package $15k-$20k (one package available)
- Recognition as Presenting Partner on all promotional materials
- Prominent signage above concert stage in concert & fashion show area
- Recognition onstage as Presenting Partner prior to evening event
- 30 x 20 on-site marketing space in carnival area
- Prominent logo on step and repeat
- Presenting Partner name on 12 x 10 field monitors during event
- Presenting Partner name on LED rotation around pitch throughout event
- Prominent logo on T-shirts
- Prominent logo on trick-or-treat bags
- Opportunity for premium item (i.e. branded toothbrush, lip balm, etc.) in trick-or-treat bags
- 50 general admission/raffle tickets to the event
- 30 VIP tickets to the event with complimentary food and cocktails
- 30 VIP swag bags from local vendors
- 30 VIP reserved seats for fashion show
Associate Partner Package $5,000 (3 VIP Lounge packages available)
- Recognition on all promotional materials
- Individual banner signage with logo in VIP Lounge
- 10 x 10 on-site marketing space in carnival area
- Prominent logo on step and repeat
- Name or logo on 12 x 10 field monitors during event
- Name on LED rotation around pitch throughout event
- Prominent logo on T-shirts
- Prominent logo on trick-or-treat bags
- Opportunity for premium item (i.e. branded toothbrush, lip balm, etc.) in trick-or-treat bags
- 30 general admission/raffle tickets to the event
- 15 VIP tickets to the event with complimentary food and cocktails
- 15 VIP swag bags from local vendors
- 15 VIP reserved seats for fashion show
Branding Partner Package $2,500 (20 packages available) Branding OpportunitiesBoneyard (Budweiser Beer Garden main stage) 10 packagesWitches Brew (West Gate Winstar River Club) 1 packageWitches Brew Bar (West Gate Winstar River Club) 1 packageCarnival Concourse (North & Northwest Concourse) 1 packageFrights! Camera! Action (Step and Repeat Station) 1 packageBars (located on Carnival Concourse) 2 packagesCustom Areas (location TBD) 2 packages
- Name on Branding Partner List featured on 12 x 10 field monitors during event
- Name added to Branding Sponsor Level on printed material
- Name on LED rotation around pitch throughout event
- Opportunity for marketing collateral in trick-or-treat bags
- Name on T-shirts
- 20 general admission/raffle tickets to the event
- 10 VIP tickets to the event with complimentary food and cocktails
- 10 VIP swag bags from local vendors
- 10 VIP reserved seats for fashion show
Community Partner Package $2,000 (10 packages available) Branding Opportunities at Carnival ConcourseVintage Chalk Signage at Game Tents- 6 packagesVintage Chalk Signage at Raffle tent- 1 packageVintage Chalk Signage 3 Inflatables
- Name on LED rotation around pitch throughout event
- Opportunity for marketing collateral in trick-or-treat bags
- Name on T-shirts
- Name added to Community Level on printed material
- 10 general admission/raffle tickets to the event
- 6 VIP tickets to the event with complimentary food and cocktails
- 6 VIP swag bags from local vendors
- 6 VIP reserved sponsor seats for fashion show
Featured Designer Runway Package $500 (4 packages available)
- Name on 12 x 10 field monitors during runway show
- Name on LED rotation around pitch throughout designated scene during runway show
- Name added to Featured Designer Runway Level on printed material
- Designs featured on professional models during runway show
- 6 general admission/raffle tickets to the event
- 2 VIP tickets to the event with complimentary food and cocktails
- 2 VIP swag bags from local vendors
- 2 VIP reserved sponsor seats for fashion show
HOST COMMITTEE PACKAGING Gold Medallion $1,500
- Name added to Gold Medallion Level on printed material
- 10 general admission/raffle tickets to event
- 6 VIP tickets to the event with complimentary food and cocktails
- 6 VIP swag bags from local vendors
- 6 VIP reserved seats for fashion show
- Professionally carved pumpkin to take
Silver Bullet $1,000
- Name added to Silver Bullet Level on printed material
- 8 general admission/raffle tickets to event
- 4 VIP tickets to the event with complimentary food and cocktails
- 4 VIP swag bags from local vendors
- 4 VIP reserved seats for fashion show
- Professionally carved pumpkin to take
Wooden Stake $500
- Name added to Wooden Stake Level on printed material
- 6 general admission/raffle tickets to event
- 2 VIP tickets to the event with complimentary food and cocktails
- 2 VIP swag bags from local vendors
- 2 VIP reserved seats for fashion show
VIP pricing on website
- $75 1 ticket
- $150 2 tickets
- $300 4 tickets
$10 general admission/raffle ticket$5 Carnival Concourse Wristband & infants under 12 months old get in free Donation Opportunity Model Behaviors in partnership with FC Dallas will host Friscovania on Saturday, October 22, 2016, from 4:00 p.m. to 10:00 p.m. at Toyota Stadium in Frisco. The entities will serve as event coordinators for this fundraising event to further the mission of City House in memory of Kelly Whaley. City House provides emergency shelter and transitional residential services to children and young adults who are in need due to abuse, neglect, or homelessness. In addition, City House has graciously offered to provide their services to Gunner Whaley, as well as treat him as a beneficiary of this event.The City of Frisco has designated this event The Mayor’s Safe Trick-or-Treat Zone, and the Mayor Maher Maso and his wife Cindy Maso will serve as our honorary hosts. Please consider being a part of this first annual community event, supporting City House and Gunner Whaley by making a tax-deductible donation (#75-2213291) in the form of sponsorship, merchandise, or an experience. All donors will be recognized at the event and on the Friscovania webpage. All donations, items, and logos need to be received by Friday, October 7th.
